HOW TO SET THE CREATIVITY?
Dr. Luis de Almeida
Write on “creativity” is not that hard, it would suffice to author back to the past when there were no telephone, blenders, television, and today we see that mobile phone costing us for rapid communications and for almost everything, the Internet.
The theme of creativity that seems common, is still a subject that generates a lot of thought of many scientists and writers as happened in the past with VYGOTSKY, Dostoevsky, DAMASIO, Leo Szilard, and also by JONAS SALK. Despite appearing a topic of great simplicity, we had to seek better explanation aiding in the book “Creation and Imagination” having as its VYGOTSKY author (Lev Vygotsky Semenovitch (Russian Лев Семёнович Выготский, transliteration: Semënovič Lev Vygotsky, and the surname also transliterated as Vygotsky, Vygotsky and Vygotsky, 1896-1934 in Moscow), for whom creativity is the creative activity that makes man a being with a focused imagination for the future.
For Vygotsky, a psychologist and educator of the past, creating nothing more than a much-needed condition for the existence of human beings and everything that goes beyond the routine itself limits has its origin simply a man’s creation process, gathering as appropriate, Art and contradictory emotions, causing sense of aesthetics and the creative technical sense.
On the other hand, for the thinker Dostoevsky (Fyodor Mikhailovich Dostoevsky, Russian Фёдор Михайлович Достоевский, writer, one of the most innovative artists of all time, author of the best tender for existentialism ever written, Moscow, 1821-1881), the need creating not always equals the creative possibilities, and we believe it is this need that arises the feeling of idea to create something, to give existence to an imagination.
In search of greater knowledge on the subject, we try the book “The error of Descartes” the author Antonio Damasio (António Damásio Rosta, Lisbon, 1944 Portuguese neurologist doctor, professor of neuroscience at the University of Southem California. His most famous phrase book is “any rational expression is based on emotions), who create is to remove the useless combinations, forming combinations with those who present useful and which are the minority. DAMASIO meant to invent something is to discern, choose and practice. In his book mentioned above, plays written statements of Leo Szilard (Leo Szilard, Hungarian nuclear physicist, naturalized American, Budapest, 1898-1964) and JONAS SALK (Jonas Edward Salk, an American physician, 1914-1995, known as the inventor of the first polio vaccine) In the opinion of the Hungarian nuclear physicist Leo Szilard:. “The creative scientist has much in common with the artist and the poet” Stating that both keep in mind the logic and analysis capabilities, own attributes and required a. all scientists, but distant reserve of the need for creative work.
Continues its concepts stating that those guesses in science that encouraged technological advances bear no relation to any pre-existing knowledge, are creative processes through a process to the subconscious level in a fusion of intuition and reason creating something innovative.
On that side, to ZOGBI EDSON (Brazil, Creativity Expert, Innovation – Strategic Marketing Management) author of “Creativity – Make innovative behavior its natural standard of living and working,” the word creativity lives surrounded by meanings, various way of thinking, some relevant as “innovative ideas”, “artistic expression”, “unheard of”, “different information”, “a solution to a problem” or simply “a new process to achieve a goal.” For our part, to our way of examining the issue, we understand that everything is a “production of what occupies the imagination” of a human being. Hence creativity.